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It just seems that reggae music was calling on me because it’s something I always had in my music. It’s just to a point you win so many accolades for a certain thing you’ve mastered you want to try things that’s different. “I’ve been making rap since 1985,” he replied thoughtfully. Snoop opened up at length when MTV’s Sway asked him if he was tired of hip-hop. STORY: Kevin Macdonald Talks ‘Marley,’ Music and Marijuana It took some time to gain his trust, and after that he saw what we were trying to do and he opened up to us.” (The doc has been accepted by the Toronto International Film Festival.) It’s a real challenge to tell Snoop’s story from back in the day, 2-1-3, Doggy Style up to now. After being in Jamaica for three or four days with Snoop and the whole team, I realized we were making a feature-length documentary. “I didn’t know what we were signing up for. “We make documentaries in conflict zones,” Alvi said. Snoop Dogg’s manager Ted Chung brought all of the parties together, first contacting Diplo and then Vice magazine co-founder Suroosh Alvi (pictured at bottom), who both “signed on immediately.” Vice was brought aboard to film the Reincarnated project and put out an album. It’s Snoop putting together the project and Ted. I always work on a song here or a song there, but working on an entire record is very rare to do that with an artist nowadays. It’s a dream for a producer to work on an entire record. “Snoop wanted real reggae music,” Major Lazer’s Diplo explained. The album, Reincarnated, featuring the lead single, “La La La,” was produced by Major Lazer, the team known for their work with Beyonce, Usher, M.I.A. PHOTOS: Celebrating 4/20: 12 Pivotal Moments in Pot Culture